Top 3 Reasons You Need to Create a Subscription Model… Now!

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As we have already hinted at, we are huge fans of the subscription services model. Not only can it help you drum up extra customers, but it can also create revenue for you that is guaranteed (and who wouldn’t want that?)! Here are our top 3 reasons for creating subscriptions for your business, and how BlueSnap can help you get there.


Reason 1: Turn One-Time Customers into Repeat Buyers
With subscription services you can lock customers in upon sale, creating loyalty and interest in your business for a lifetime. And at BlueSnap, we offer Automated Subscription Reminders with our Smart Subscriptions platform, so that your customers will never forget about you! Additionally, our subscription management APIs let you seamlessly integrate subscriptions into your company’s website with your customers in mind. Customers will have access to billing, cancellation, and payment plans – making it easy for customers to purchase your item with a single click. Check out how our customer, Autodesk, is presenting their subscriptions page:



Reason 2: Streamline Your Offerings
Often customers can get overwhelmed with the amount of choices they have for purchasing things online. Make it easy for them by presenting your business’ items in subscription format. This will give your customers something they are interested in on a repeat basis, leaving other commerce outlets out of the question because the product will never run out! The only problem customers might have is trying to choose which payment type they want to use for their subscription! With BlueSnap, you’ll reach shoppers around the world since you can offer them up to 110 different payment methods; our Smart Subscriptions platform can be used with nearly every payment method (not just credit cards!), including local payment types.


Reason 3: Forecast Your Revenue in a Snap!
With subscriptions, you can easily see what type of revenue you will generate on a month to month basis as each subscription renews. At BlueSnap, we also let you create custom models for however you want your subscriptions to work (and what kind of revenue you want to produce)! From classic subscription plans, to free trials, SaaS based, on-demand and pay-per-use charges, single-click purchases, coupons, and more, BlueSnap lets you build subscriptions with ease. Real-time analytics let you track conversion rates, gauge long-term subscriber income, analyze failed transactions, and track your sales funnel. Receive real-time notifications for any event such as initial charges, renewals, plan upgrades, declines, cancellations, and more. BlueSnap will make it easy for you to forecast and generate recurring revenue!



Interested in how BlueSnap can help you get started? Click here:


Please Welcome Peter Caparso to BlueSnap!

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We are pleased to announce that we have a new BlueSnapper on our team! Peter Caparso, the former President of North America at Adyen, has joined us as Chief Commercial Officer. Peter is extremely experienced in the payments industry – from Bibit to Royal Bank of Scotland (RBS) to Adyen, Peter has over 25 years of knowledge to bring to our team. Prior to joining BlueSnap, Peter served as the Head of North America at Adyen for six years; in fact, he was the first US employee for Adyen. During his tenure, Peter oversaw the creation of multiple U.S. offices and deals with numerous mid-size, large and Fortune 500 merchants. Here’s a link to the press release.

Though Peter has a lot of experience in payments, before this industry he had never worked in the same industry twice. In fact, Peter used to be a morning man on a radio station because of his affinity for music. With this love of music, Peter is a regular concert goer – by personal choice, he saw 3 Justin Timberlake concerts last year (and we are so jealous). Of course, Peter also has a Bluetooth Jambox speaker in his office, and it is constantly calling out for Peter when he is not there, somewhat like a needy girlfriend. Peter’s favorite restaurant in Boston is Mistral, where he would choose to pay for his meal with Apple Pay (over Google Wallet) or his American Express card. His favorite animal is his golden retriever, Bella. When asked if he would rather be stuck in an elevator with Bill (our CFO) or Ralph (our CEO), he chose Ralph because “being in an elevator with Ralph is like being in an elevator with myself”.

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We are happy to have Peter and his bossy Jambox on our team!

Will Payments Go Back To The Future In 2015?

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Well, ladies and gentlemen, 2015 is finally upon us. We hope that you all had a fabulous time during the holidays and can begin to slowly readjust to your work schedules. We here at BlueSnap have begun the new year by projecting a couple ideas for what we think we may see in the payments world this year. Fun fact: Back To The Future Part II was set in 2015, and we see an uncanny relation to payments and the innovative spirit that has taken over our industry. While we are not Doc Brown or Marty McFly, and we cannot actually time travel, we came up with some pretty good ideas for what you can expect in 2015.


As we saw in 2014, new checkout methods (especially mobile payment technology) are becoming increasingly popular. Even though it may not be as cool as a flying car, as payment nerds we rushed to try out Apple Pay the minute it was, and we don’t doubt that we will continue to try out other new methods that follow suit. New and upcoming technologies include PayPal in-store, Google Wallet, Coin, and CurrentC. With the success of Apple Pay, we are eager to see how these other payment types fare or revamp themselves. According to a study by ITG Investment Research, Apple Pay customers used the service roughly 1.4 times per week and used Apple Pay at the same merchant for future transactions roughly 66% of the time. These advancements are clearly gaining customer loyalty and making headway in the payment space, and we can’t wait to see what will transpire 2015.


However, these new mobile and card technologies are not the only ones projected to form in 2015; social media payment systems are beginning to establish themselves as well. In 2014, we saw Snapcash (the peer to peer payment system on the notorious picture sharing app, Snapchat) open the doors to this social payment world. Following close behind are Twitter and Facebook, which are in the process of launching payment services as A study done by Accenture shows that 92% of millennials are active users of social media, and 72% would be likely to bank with non-financial services companies; as such, we are seeing a big opportunity for these social media payment systems, especially with younger generations. As for right now, these services are likely going to be serving the peer-to-peer networks, however, we are hoping that these platforms will slowly open up to begin serving merchants. Customers could use these social media platforms to make payments to merchants through company pages, posts, tweets, etc. which would allow these social media sites to take a cut of each transaction, giving them a stronghold on the ecommerce market. Hey, Nike, maybe you could try this platform to sell those cool auto-lacing sneakers that Marty McFly adorned in the movie (they really are coming, by the way)!


Additionally, in 2014 we saw subscription services explode. From Birchbox to BarkBox, you can pretty much get anything you can think of in a subscription format. In fact, nearly 50% of U.S. businesses have either adopted or are planning to adopt this recurring revenue model. Understanding the Customer Lifetime Value is becoming increasingly important in the subscription boom of 2014, and we project that this will continue to grow in 2015, with many more companies adopting subscription services.


We still have until October 21st to see if Doc Brown and Marty McFly’s predictions will come true – in the meantime, were hoping the payment space can keep up with Back To The Future! What do you think we will see in 2015?


Caution: Is Under Construction!

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Attention loyal BlueSnappers – is going to be under construction soon! As we don’t want any of you to be tripping over wooden planks or loose wires, we figured we would give you a heads up!


Our website will be down for 2 hours for server maintenance this Wednesday January 7th, 2015 from 8:00PM – 10:00PM EDT. This time could also be pushed back without much notice, so please check back if the site is not working.


We deeply apologize for any inconvenience this may cause, but it’s better than filing for a workers compensation claim should you have entered the construction without your hard hat!


If you need to get in contact with someone for any reason, please email support [at] bluesnap [dot] com.


New Customer Reset Retreat Launches Global Checkout

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With the holiday season in full swing it can be a challenge to come up with a gift that will leave a lasting impression. I’m sure we’ve all received one too many pairs of fuzzy socks or fragrant lotion sets that we’ve tossed into the back of the closet. Enter Reset Retreat! As BlueSnap’s newest customer, Reset Retreat provides wellness and adventure retreats focused on personal growth that can provide a lasting impact on one’s life. While other retreats often focus on say food or exercise, Reset Retreat’s goal is to help people discover themselves while in a new and unfamiliar culture. They provide daily life coaching sessions and aim to help you create positive reinforcements that you can bring home with you as a souvenir.

Reset Retreat contacted BlueSnap to be their global payment gateway. We were able to get them up and running with our dynamic hosted checkout pages in under a week. Since we are able to reach shoppers in 180 countries with 110 payment types, 60 currencies and 29 languages, Reset Retreat can now provide a localized checkout experience for shoppers around the world.

As Reset Retreat grows and expands its offerings and payment options, they need a gateway who can grow with them and has the flexibility to offer multiple payment options. With BlueSnap, they were able to customize and incorporate their own templates into their shopping cart using our BuyNow hosted pages.

Reset Retreat Payment Options

One of these flexible payment options for a retreat is the “Happiness Fund”: a way to ask those who love and care about you (and sometimes give you bad gifts) to fund an experience of a lifetime. This option is simple: put 50% of the trip down and get your own personalized link from Reset Retreat to share with friends and family to fund the remainder of the trip. Their other options include 100% prepaid, 50% deposit, and a 4x payment plan.

We are very excited to have Reset Retreat as part of the BlueSnap family. Please join us in congratulating Reset Retreat on their launch and check them out at



Ring in the New Year with PCI 3.0

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On January 1, 2015, new PCI 3.0 requirements go into effect for our merchants who accept major credit cards such as Visa and MasterCard. These 3.0 regulations will require merchants to fill out certain self-assessment questionnaires (SAQ) depending on the type of checkout they use on their site. BlueSnap has partnered with SecurityMetrics, a leader in data security and compliance, to help ensure that you stay PCI compliant. While e-commerce merchants that are currently PCI compliant do not need to take action until their current yearly certificate expires, all future renewals will require the completion of an SAQ form. For more info on PCI DSS 3.0, download SecurityMetrics eCommerce Guide To PCI DSS 3.0.

Here are the different SAQ types that are required to be PCI compliant:

SAQ Types
SAQ Types

BlueSnap’s Compliance Program is designed to protect you and your customers from a cardholder data breach. The SAQ form will be easier to complete through our partnership with SecurityMetrics, leaving you with more time and energy to spend on growing your business.

Forms required based on integration with BlueSnap:

  • BuyNow Hosted Checkout Pages: SAQ A
  • Client-Side Encryption: SAQ A-EP
  • API: SAQ D

Effective today, our merchants will be automatically enrolled with the SecurityMetrics PCI compliance service offering, as part of our standard service.

SecurityMetrics will provide:

  • Notifications regarding requirements and timelines
  • An easy-to-use portal to complete the SAQ
  • Periodic system scans when applicable
  • Annual reminders
  • Assistance with renewals
  • Quarterly reviews to ensure that merchants remain compliant
  • A no-fail solution to being PCI compliant

SecurityMetrics has over 10 years of experience with data security and compliance. They are one of only two companies worldwide certified by Visa, MasterCard and the PCI Security Standards Council to conduct all major PCI compliance validations. We are excited to integrate with SecurityMetrics to help you stay compliant with PCI 3.0 in the New Year!


2015 CNP Expo Sponsorship & Other Events…Mark your calendar!

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We are excited to announce our Gold Sponsorship of the 2015 CNP Expo. This expo is expected to be the biggest event CNP has hosted as of yet – and BlueSnap will be there. More than 1,200 merchants and payments professionals are anticipated to attend the CNP Expo, which is one of the best shows for insights into what’s new in online payments, eCommerce, security, mobile, and retail. We are thrilled to support the panels and keynotes that will be an integral piece of the learning at the CNP Expo, while participating in the networking that naturally roots itself at the heart of this expo.

The CNP Expo will be held at the Caribe Royale Orlando May 18-21 2015 – we can’t wait to see you there!Screen Shot 2014-12-09 at 3.05.03 PM

Check out some of the other events BlueSnappers will be at in 2015:  

NY Tech Day (New York): April 23

We will be exhibiting at this “science fair” for start ups!

Imagine 2015: Magento User Conference (Las Vegas): April 20 – 22

Imagine is the world’s premier eCommerce conference, and will bring together more than 2,000 Magento merchants, partners and developers from over 40 countries, including a BlueSnap Exhibit!

The Next Web (Amsterdam): April 23– 24

A conference about web, technology, and innovation “where business and culture collide”, and BlueSnap has an exhibit, of course.

Internet Retailer Conference & Exhibition (Chicago): June 2 – 5       

IRCE is a conference focused on the education of professionals in the eCommerce market. We will show how easy it is to “sell globally in a snap” at our exhibit.

Interop/London Tech Week (London): June 16 – 18

BlueSnap will exhibit at Interop London which is during London Tech week!

TC Disrupt (San Francisco in the fall, Europe in the spring!):

We will be participating in the TechCrunch Disrupt events in both the USA and Europe.

Money2020 (Las Vegas): October 25 – 29

Money2020 is a don’t miss event for payments professionals.  BlueSnap is happy to sponsor this event!

eCommerce Expo (London): September 30 – October 1

We are excited to exhibit at the eCommerce Expo in London, where innovators in the eCommerce industry thrive.

The Summit (Dublin): November 4 – 6

BlueSnap will be sponsoring at this “new hot ticket” conference which is focused on bringing technologists together in Ireland.

Some fun photos from 2014!

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ChargeLink™ – a personalized payment page, simplifies phone orders for merchants

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If you are processing a lot of orders over the phone, BlueSnap has a quick and easy solution that allows the shopper to take control of their own payment preferences. ChargeLink is BlueSnap’s personalized payment page that helps global businesses close sales over the phone using our Virtual Terminal. You now have the option, using ChargeLink, to deliver a customized payment page to your shopper with one-click, allowing the customer to select their preferred payment method within their own secure session using any web-enabled device.


  • requires no coding or development
  • expand your global reach – offer shoppers in 180 countries a localized experience with 30 languages, 60 currencies and 110 payment methods
  • reduce PCI scope, making compliance less expensive and less complicated

Although commerce is increasingly online and mobile, it’s still crucial for businesses to provide fast and secure payments for shoppers who call in. Our customers asked us to develop ChargeLink so that they can provide outstanding phone support and offer a checkout process powered by our gateway. This is one more way we help merchants sell globally in a snap.

By partnering with BlueSnap, you can also accept both one-time and subscription payments with ChargeLink via BlueSnap’s Virtual Terminal.


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PrestaShop Merchants can now Sell Globally in a Snap!

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BlueSnap Partners with PrestaShop

Are you using PrestaShop’s powerful eCommerce platform for your online store?  If so, you are in luck.  We have made it super simple to sell your products around the world with our BlueSnap all-in-one payment module.  You will be able to use PrestaShop’s powerful back office to manage your store including catalog management, orders history, customers and shipping while offering your global customers a simple and secure checkout process optimized by BlueSnap.

The simple installation will allow you to process online sales from anywhere in the world.  You will increase conversions, and lower cart abandonment rates because your checkout page will be speaking to your customers in their native language, with currencies and payment methods they are used to using.  Plus, our intelligent payment routing will get their transaction approved more often by routing the payments to multiple acquiring banks.

Connecting your PrestaShop checkout with BlueSnap does not require any development from your side.  Simply sign up and we will provide you with everything that you need to configure the BlueSnap module.





BlueSnap All-in-One Payment Module









Merchant Benefits

  • Sell globally with no development
  • Free all-in-one global payment module
    • VISA, MasterCard, Amex, Discover, JCB, Diners Club, Carte Bleue
    • PayPal, Alipay, Ukash, Skrill, and more
    • + 110 of the most preferred alternative payment methods worldwide
  • Don’t install more than one module for payments
  • Reduce cart abandonment with localized checkout pages
    • Module automatically renders checkout page in shopper’s local language, local currency, and preferred local payment type
  • More transactions approved because of our intelligent payment routing technology
  • Competitive pricing starting at 2.9% + 30c per approved transaction
  • Checkout page optimized for mobile and desktop

Your Customers’ Benefits

  • Familiar checkout pages in their local language, currency and preferred method of payment, including many of the world’s most popular local payment types
  • Simple, secure payment path to more than 110 payment types
  • Easy to checkout on mobile or desktop devices

BlueSnap Module Features

  • Localized global checkout experience:
    • 29 languages
    • 60 Currencies
    • 180 Countries
  • Cards, Paypal, and 110 Local payment types
  • Intelligent global payment routing
  • Easy and secure payment processing

It’s only natural for us to partner with PrestaShop.  It’s a free and open-source e-commerce software powering over 200,000 active online stores worldwide. Recognized as the world’s most powerful, flexible and internationalized e-commerce solution. PrestaShop provides online merchants with hundreds of innovative tools to build and manage a successful online store at no cost.  And now, with the BlueSnap module available, your store can open up to customers worldwide in one easy-to-set up module.

If you don’t use PrestaShop for your eCommerce store, who do you use and why?  We are actively working on integrating with more shopping carts and would love to get your feedback on which ones would help you the most.


BlueSnap to be featured on Corporate Review with Donald Trump, JR

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Brings Globalization to Mobile Commerce – Innovator in eCommerce Makes Global Checkout Easier


In an in-depth interview with Donald Trump, Jr, our CEO Ralph Dangelmaier, discusses BlueSnap’s cutting edge solutions and how we bring globalization to mobile commerce with our smarter payment gateway.

The show will air this weekend on Fox Business Network November 1, 2014 and Bloomberg Worldwide November 2nd. Check your Local Listings for air times on Fox and Bloomberg. Tune in!

photo 4According to Ralph, one of the biggest hurdles retailers face is capturing global sales online and through mobile devices, and part of the problem lies in localizing the transaction. This is what BlueSnap does best: It makes checking out via any device easier by adapting the information to the local currency, language, shipping companies, duties and taxes.

In other words, BlueSnap has created an integrated payment gateway that works for ecommerce on a global scale. We make online transactions easier to complete, thus giving retailers a more profitable bottom line through the capture of international sales.

Ralph envisions a future where plastic credit cards are a thing of the past, and mobile wallets are king — a future where consumers capture everything from banking to subscriptions to coupons to payments directly through their mobile devices.

Don’t forget to set your DVR and you enjoy the segment!